New England Membership Development Summit

Join HBA's from across the region to learn about the most effective membership recruitment strategies. Bring your team together and share best practices with your peers — EO's, Membership staff, Membership volunteer leaders are all encouraged to attend.

Recruitment and retention for a strong membership foundation

• Recruitment & Retention Plan Elements
• Knowing your membership
• How do you stop the churn?
• What is the DNA of a great prospect?

• Knowing your HBA product in relation to strategic member segments
• Preparing for recruitment/retention calls
• Implementing new technology into the recruitment process
• Utilizing relevant emails and voice mails to ensure a response
• Research for the right new prospect members and learn more about current members

Learn how to implement and utilize the steps of the recruitment/sales process. Proven steps that will successfully increase your ability to sign new members.