CAPS I - Marketing & Communication Strategies for Aging & Accessibility
There is an increasing desire among today's home owners to live in one's home as long as possible which has created a strong demand for products and services serving this audience. To help home owners make their home a safe and comfortable living environment for the long term, many responsive and innovative products are emerging. Likewise, service providers are answering this demand by focusing their businesses on creating new homes and renovations that provide design flexibility, pleasing aesthetics, high function and usability for all people, without regard to age, income or ability level, and regardless of life’s changes and challenges. The goal of this course is to enable participants to identify common challenges within the home and understand attractive design concepts that create a safe and comfortable environment for clients who want to age in place as well as identify with one or more of these groups: Individuals who are not experiencing health issues related to aging, individuals who have a progressive or other condition that requires home modifications or equipment, and individuals who are dealing with an abrupt or traumatic health-related change.
As a graduate of this course, you will be able to:
- Explain the three segments withing the Aging in Place market that present business opportunities for building professionals
- Implement a process for promoting new opportunities for products and services in the Aging in Place market
- Enhance your sales process with effective techniques for the Aging in Place market